Social media is experiencing explosive growth. Many ask why, where is it headed, and what are the potential impacts on society and the economy? Psychologist and business strategist, John I. Todor, Ph.D., provides a psycho-social view of the reasons for the growth, as well as insights on how it can lead to win-win outcomes for […]
The Big Picture
Influence – Power exerted over the minds, behaviors and actions of others; it can be received unconsciously or consciously.
Customer Relationships – The value that customers derive from interactions with a company rather than the utility of their products, and the value the company derives from this influence.
Web 2.0 World – The Internet has […]
We have been busy creating a practice framework for businesses to harness the Web 2.0 and Social Media strategies so they produce real-world benefits for both customers and companies.
Shortly, we will be announcing a series of seminars and a coaching program to help companies and entrepreneurs put these ideas into action.
To get a sense of […]
“More than 70% of small businesses fail to develop their side of their relationship with commercial bankers and this undermines both the funding and financial expertise they receive.” say R. Blake Hendrix. In a just released paper, John I. Todor, Ph.D., managing partner of The Whetstone Edge, LLC, interviews Hendrix about this statement and probes […]
A lot of companies try too hard to push their high-dollar customers to make a recommendation. Just because I spend a lot of money with you doesn’t mean I have the personality to talk about you to my friends. Andy Sernovitz, CEO of the Word of Mouth Marketing Association
The “ultimate question” that predicts future growth […]
How do you connect with people (customers) who care, people (customers) who have a genuine interest in your topic or people who could be persuaded to develop an interest? Thomas Friedman said the world is flat and ideas and information quickly flow around the world. But. how do businesses leverage this concept?
Online press release services like PRWeb.com […]
Hooked: The Psychology of the Customer Experience
is the name of our biweekly enewsletter where we cover topics like:
The Trust Barrier
Do Customers Care About Your “Green-ness?”
The Two Sides of Customer Emotions
Why Engaged Customers Equals Competitive Advantage
Influence and Customer Relationships in a Web 2.0 World
If you would like to regularly receive this newsletter click Hooked.
A recent article on BNET.com bemoaned the difficulty of getting customers to participate in case studies or joint press releases. Many companies feel obligated to pursue this type of publicity. I think it is time to re-evaluate their purpose and value.
These solicited case studies and press releases are simply not credible with prospective customers and […]
Deceit has hit peer-to-peers reviews.
Some businesses are now writing so called “peer reviews” or producing fake “customer-generated content” lauding their own products.
Apparently, this not an isolated occurrence. It happens enough that next year the European Union will introduce consumer protection laws to battle it. Those that post fake reviews will get “shamed and named” and […]
What is the status of the relationships Professional Services Professional have with their small business clients?
Not very strong according a new report by Business Week (The August 2007 Small Business Confidence Study).
One half of small businesses say that their most trusted business advisor is a colleague or friend. No single professional services group does very […]
