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Archive for the 'Book excerpts' Category

Companies are Disconnect From What Customers Value

Posted by John Todor on July 14th, 2006

In 2003, The Henley Centre, a market research organization in the United Kingdom, surveyed consumers in eleven industrialized countries that together account for more than 75% of the global consumer spending. The main finding — consumers were close to the saturation for things.
  
   Their conclusions “Many of these people don’t actually need anything any more, […]

Customers Want to Feel They Belong

Posted by John Todor on July 14th, 2006

In the movie, Get Shorty, the Chili Palmer loan shark character is played by John Travolta. In one scene he is teaching the Danny DeVito character how to play a loan shark. Travolta says “look at me,” “look at me” while looking at Dan DeVito with a blank expression on his face. Then he says, […]

Customer Want to Feel They Belong

Posted by John Todor on February 10th, 2006

   In the movie, Get Shorty, the Chili Palmer loan shark character is played by John Travolta. In one scene he is teaching the Danny DeVito character how to play a loan shark. Travolta says “look at me,” “look at me” while looking at Dan DeVito with a blank expression on his face. Then he […]