“If you only focus on your product, you will only create more features. If you focus on your customers, you will create more sales. This book connects the pieces you need to know about engaging customers in an era when they are in control.
Keep a notepad by your side. This book will inspire great ideas […]
Dave Curran, CEO of Data Communiqué International was kind enough to review my new book. Here’s what he had to say:
 “Addicted Customers led me to water… and it made me drink. John Todor uses clear and persuasive writing to really cut through the cookie cutter business writing ‘how to’ clutter and captures the essence of […]
After reviewing Addicted Customers, Ken Lersten of A.D. Edwards had the following to say:“Addicted Customers should be required reading in every marketing and employee training program. It provides valuable information and examples about the buyer-seller relationship. The customer or client relationship is a universal concern whether the product is tangible or intangible. John Todor clearly […]
I am happy to announce the first book signing for Addicted Customers. I will be presenting at the upcoming IBM Information On Demand Conference in Anaheim, October 15-19th. My main presentation is entitled “The Psychology of the Customer Experience.” I am also taking part in two roundtable discussions.
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The good folks at IBM have set-up a […]
Ron Tonini, CEO of Picture Marketing, Inc. read a pre-publication version of Addicted Customers and responded with:
“How do you move customers from indifference about your brand to an engaged purchasing experience? John Todor provides us with straightforward and powerful answers that are simple to grasp and easy to put into action. Addicted Customers isn’t about […]
hen I asked Tom Darcy of IBM to review my book, Addicted Customers, I knew I was getting someone who was no stranger to customer-centric thinking. Moreover, he is someone who understands the challenges of overcoming “old think” to get innovating ideas into action. I have it from good authority that Tom was instrumental in […]
Joe Beaulaurier of PRWeb really read Addicted Customers. Not only was he able to craft a statement that captures the book’s essence, he found edits that 3 copywriters missed. Thanks Joe.
“John Todor has taken complicated psychological concepts and made them easy to understand. Then he shows you how to take advantage of this new knowledge […]
Here’s what it says on the jacket cover.
How do you get customers hooked on your company?
The answer begins with the psychological principles
that underlie compelling customer experiences.
In an era of abundance and overwhelming choice, customer
relationships, not products, are the most important source of
competitive differentiation. The good news is that customers
really do want these types of bonds […]
What do you call obsolete information or knowledge that people use to make decisions? Futurist Alvin Toffler calls it Ignorage. With rapid change and shifts in context, customers may believe they are making informed decisions, but in fact may be making decisions based on out-of-date information or faulty premises. In many cases, they may never […]
Here’s an excerpt from Chapter 8 of my forthcoming book Addicted Customers: How to Get Them Hooked on Your Company. To learn more about the book and the upcoming publication date go to www.AddictedCustomers.com.
Trust is not a given, especially these days when distrust is on the increase. A major mistake that many companies make is […]
