We have just completed editing a publication for Ogilvy’s Customer Future’s Group on The Importance of the Customer Experience in a Down Economy. This 83 page, multi-author document is available as a free download by clicking here.
Advocates of a focus on the customer experience argue that it is the major source of competitive differentiation. It takes the focus off of price and enhances the value customers perceive in the relationship. In short, it is a business strategy that is essential to sustainable profits and growth.
But, how will customers react when prices rise and confidence declines? How will business leaders cope?
In this publication, eighteen international thought leading contributors weigh in. They make the case that a focus on the customer is not a fair weather strategy, but rather an essential competitive strategy that is especially important in a down economy.
Find the answers to how the down economy will impact what customers’ value and how they make decisions. And, find out what businesses should be doing about it.
This insightful and timely publication is brought to you by Ogilvy’s Customer Futures Group - at not cost. It will be released on December 2, 2008. copy Register Now to receive your copy.
- Contributors
James Barnes, Barnes Marketing Associates, Canada
Jenny Belser and Naras Edchambadi, Quaero, USA
Marco Bevolo, Philips Design, The Netherlands
Jeanne Bliss, Customer Bliss, USA
Graham Hill, CACI Solutions, Germany
Jan Hofmeyr, Synovate, South Africa
Lynn Hynsaker, ClearAction, USA
Sampson Lee, G-CEM, China
James Lucas, Luman International, USA
Bill Price, Driva Solutions, USA
Colin Shaw, Beyond Philosophy, UK
Merlin Stone, WCL, UK
Rory Sutherland, Ogilvy Group, UK
Shari Swan, Streative Branding, The Netherlands
Bob Thompson, CustomerThink, USA
John Todor and William Todor, The Whetstone Edge, USA
John Turnbull, Customer Connect, Australia
Lauree Vallery, Experience Renewal Solutions, Canada
