We have just completed editing a publication for Ogilvy’s Customer Future’s Group on The Importance of the Customer Experience in a Down Economy. This 83 page, multi-author document is available as a free download by clicking here.
Advocates of a focus on the customer experience argue that it is the major source of competitive differentiation. It […]
We have just complete editing a publication for Ogilvy’s Customer Futures Group on The Importance of the Customer Experience in a Down Economy. Eighteen international thought leaders contributed their insights and advice to this 83 page document. You can get a free copy by clicking here.
Here is a list of the contributors:
James Barnes,
Growing participation in social media is changing the dynamics of customer relationships. Companies are confronted with two new mandates. One is monitoring the online conversations about their company. The other is learning how to gain online influence with customers–how to build a visible and credible social media presence.
Word of mouth is the acknowledge leader in […]
