A growing focus of The Whetstone Edge is helping clients use Web 2.0/Social Media to nuture customer relationships that have real-world benefits to all parties.
In that spirit, an increasing focus of this blog will be on the new rules and new tools for making this happen. Join in the conversation by leaving comments.
If you are new to this site and interested in Web 2.0/Social Media, here is a list of previous blog posts that deal with the topic. All you have to do is scroll down to view them.
We Media Miami, a unique conference
The NEW Age of Conversation Book
Social Networks and Online Communities…
Why Online Communities Matter
Customer Relationships in a Web 2.0 World
Insights into the Business Side of Web 2.0 and Social Media
The Power of Word-of-Mouth
PRweb.com in Plain English
Company Case Studies versus Peer-Reviews
Fake Peer Reviews
Customer Relationships in a Web 2.0 World
Recently I have been showing Geert Desager’s terrific video titled “Bring the love back.” In two minutes he humorously illustrated the disconnect between traditional advertising and what today’s customers value. I guess it is not to humorous if you are an advertiser or commit a chunk of your budget to advertising.
Here’s the link: http://bringtheloveback.com/2007/05/16/mdas_europe/
Another clever video that everyone should see it Lee Lefever’s RSS in Plain English. Even if you already know what RSS is about check this out. Lee knows how to communicate the essence of what could be complex topics. Check out some of his other video’s as well.
The link: http://www.commoncraft.com/rss_plain_english
Now would be a good time to get an RSS feed to this blog.
