More than 107 million users are on MySpace.com. The business-networking site LinkedIn has seen more than a 300 percent annual growth of member professionals. Italian-auto lovers and others are passionately participating in Fiat500.com.
Why are people flocking into online social networks? What are the sustaining motivations? When you look at the social-psychological perspective underpinnings, you’ll find that this new powerful medium works by creating social capital—and building strong relationships with, not customers but, rather, active participants.
A simple definition of social is whether or not an individual participates and contributes to the group. If people do, they are being social. If not, they are asocial. The level of involvement determines the value to the individual, the other participants and the company behind the site. What does the individual get for this social participation?
To read the full white paper go to Social Networks
John
I have always regarded you as the only customer experience consultant who brings the scientific psychology expertise to the discussion. There is a perfect connection between customer psychology, customer experience and social media so I am glad to see you exploring this new world of social networking. I look forward to your posts on www.perfectcem.com on this subject. Already, I have found your whitepapers and online presentations insightful.
Dale Wolf
Left by Dale Wolf on February 24th, 2008