A new book is on the horizon and you can have a say in the topic. Go to:
http://www.drewsmarketingminute.com/2008/01/calling-all-aut.html
to vote.
Last year, in what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, […]
More than 107 million users are on MySpace.com. The business-networking site LinkedIn has seen more than a 300 percent annual growth of member professionals. Italian-auto lovers and others are passionately participating in Fiat500.com.
Why are people flocking into online social networks? What are the sustaining motivations? When you look at the social-psychological perspective underpinnings, you’ll […]
Social media is experiencing explosive growth. Many ask why, where is it headed, and what are the potential impacts on society and the economy? Psychologist and business strategist, John I. Todor, Ph.D., provides a psycho-social view of the reasons for the growth, as well as insights on how it can lead to win-win outcomes for […]
The Big Picture
Influence – Power exerted over the minds, behaviors and actions of others; it can be received unconsciously or consciously.
Customer Relationships – The value that customers derive from interactions with a company rather than the utility of their products, and the value the company derives from this influence.
Web 2.0 World – The Internet has […]
We have been busy creating a practice framework for businesses to harness the Web 2.0 and Social Media strategies so they produce real-world benefits for both customers and companies.
Shortly, we will be announcing a series of seminars and a coaching program to help companies and entrepreneurs put these ideas into action.
To get a sense of […]
