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How do you connect with people (customers) who care, people (customers) who have a genuine interest in your topic or people who could be persuaded to develop an interest? Thomas Friedman said the world is flat and ideas and information quickly flow around the world. But. how do businesses leverage this concept?

Online press release services like PRWeb.com provide an inexpensive and powerful way to connect, gain influence and become a relevant part of a conversation. They provide a way to reach the media, potential customers and to gain prominence with search engines.

Here’s a link to a short video that explains how it works, in plain english.

To learn more about “Customer Relationships in a Web 2.0 World, download our recent white paper.

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