“More than 70% of small businesses fail to develop their side of their relationship with commercial bankers and this undermines both the funding and financial expertise they receive.” say R. Blake Hendrix. In a just released paper, John I. Todor, Ph.D., managing partner of The Whetstone Edge, LLC, interviews Hendrix about this statement and probes […]
A lot of companies try too hard to push their high-dollar customers to make a recommendation. Just because I spend a lot of money with you doesn’t mean I have the personality to talk about you to my friends. Andy Sernovitz, CEO of the Word of Mouth Marketing Association
The “ultimate question” that predicts future growth […]
How do you connect with people (customers) who care, people (customers) who have a genuine interest in your topic or people who could be persuaded to develop an interest? Thomas Friedman said the world is flat and ideas and information quickly flow around the world. But. how do businesses leverage this concept?
Online press release services like PRWeb.com […]
Hooked: The Psychology of the Customer Experience
is the name of our biweekly enewsletter where we cover topics like:
The Trust Barrier
Do Customers Care About Your “Green-ness?”
The Two Sides of Customer Emotions
Why Engaged Customers Equals Competitive Advantage
Influence and Customer Relationships in a Web 2.0 World
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