Company Case Studies versus Peer-Reviews
Posted by John Todor on August 24th, 2007A recent article on BNET.com bemoaned the difficulty of getting customers to participate in case studies or joint press releases. Many companies feel obligated to pursue this type of publicity. I think it is time to re-evaluate their purpose and value.
These solicited case studies and press releases are simply not credible with prospective customers and […]
