A recent article on BNET.com bemoaned the difficulty of getting customers to participate in case studies or joint press releases. Many companies feel obligated to pursue this type of publicity. I think it is time to re-evaluate their purpose and value.
These solicited case studies and press releases are simply not credible with prospective customers and […]
Deceit has hit peer-to-peers reviews.
Some businesses are now writing so called “peer reviews” or producing fake “customer-generated content” lauding their own products.
Apparently, this not an isolated occurrence. It happens enough that next year the European Union will introduce consumer protection laws to battle it. Those that post fake reviews will get “shamed and named” and […]
What is the status of the relationships Professional Services Professional have with their small business clients?
Not very strong according a new report by Business Week (The August 2007 Small Business Confidence Study).
One half of small businesses say that their most trusted business advisor is a colleague or friend. No single professional services group does very […]
The Big Picture
Influence – Power exerted over the minds, behaviors and actions of others; it can be received unconsciously or consciously.
Customer Relationships – The value that customers derive from interactions with a company rather than the utility of their products, and the value the company derives from this influence.
Web 2.0 World – The Internet has […]
Over the past few weeks I have been posting my blogs on other sites. I apologize for neglecting you. Stay tune, more posts are coming to “www.OnCustomers.com”
Here are the links to those posts. There are some interesting issues.
The Evolution of Customer-to-Customer Relationships
Co-Creation of the Fiat 500
The Facts on Word of Mouth
Do Customers Care About Your […]
