iPhone Sales Sizzle and Communities of Interest Come Alive
Posted by John Todor on July 6th, 2007Apple Inc. sold more iPhones in its first 3 days than the first month of sales of Motorola Razr phones. How? Motorola spent a lot of money on traditional marketing and advertising. But Apple leveraged word-of-mouth and the power of networked communities of interest to create customer based buzz.
One week after the iPhone hit the […]
