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Hooked: The Psychology of the Customer Experience
gets into the mind of today’s customers and discusses what they value and how they make decisions. It will give you a sound basis for engineering compelling customer experiences—ones […]

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Until recently, Safeway has been one of my whipping boys when I contrast the indifferent and engaged buying personalities. It appears I will have to change my story.
My old story goes like this. I am the food person in our household. I buy the food and cook the meals. When I buy basic ingredients I […]

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