Competing With Starbucks
Posted by John Todor on May 23rd, 2007Starbucks on every corner!
Starbucks successfully opens and operates stores in sight of each other. Why don’t they cannibalize each others sales? Starbucks is in the demand generation business, they stimulate customer desire for quality coffee experiences. Many independents and small chains now open stores near a Starbucks location and if they are sufficiently differentiated and […]
