One of the main reasons companies publish newsletters is to maintain and strengthen customer relationships. However customers are confronted with an overwhelming number of newsletters. As a consequence, newsletters have difficulty building and maintaining an active and engaged readership. The subscriber list might grow but very often the open and read rate declines over time. […]

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Companies seem to be motivated to focus on the customer experience for two primary reasons. One, is to make it easier and pleasant for the customer to buy their product. The second, is to increase the likelihood that they will become committed, repeat buyers. All too often the actions they take to enhance the customer […]

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