The following Q&A in the San Francisco Chronicle brings to light an important message for people designing or delivering customer experiences. You need to look at the problem from their perspective.
Q: By default, all my videos play in RealPlayer whether viewed from my hard drive or the internet, but I prefer Windows Media Player, which […]
You are invited to attend my upcoming webcast “Hooked: The Psychology of the Customer Experience.†sponsored by Cincom Systems. I will be presenting at two different times on March 21, 2007.
To register for free go to www.cincom.com/hooked
Remember being a conference in the days before cell phones? During a break there was a mad rush for the pay phones. That was about 20 years ago. People adopted the new technology and the hotels and conference centers were stuck with dead space. It has taken a while but the Omni Hotel in Los […]
By John I. Todor, Ph.D., author of Addicted Customers (www.AddictedCustomers.com).
“Coffee addicts were shaken, and stirred, recently when a memo written by Starbucks Corp. founder and Chairman Howard Schultz was posted on the Internet. Noting with a mixture of pride and horror that Starbucks has gone from 1000 to 13,000 stores in 10 years, Schultz expressed […]
You are invited to attend my upcoming webcast “Hooked: The Psychology of the Customer Experience.” sponsored by Cincom Systems. I will be presenting at two different times on March 21, 2007.
To register for free go to www.cincom.com/hooked
Â
The recent survey results reported by Lior Arussy’s Strativity Group should be a wake-up call to business executives. www.strativitygroup.com/press_releases/pr_02_14_2005.html.
According to the study, 70% of companies indicate that customer strategies are more important than they were years ago. Yet,
• 60% of senior executives claim they do not deserve their customer’s loyalty.
• 51% of respondents claim that their company […]
