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Archive for February, 2007

The Speed of Trust

Posted by John Todor on February 19th, 2007

Stephen Covey’s (the son) book, “The Speed of Trust,” should be on the reading list of everyone interested building customer equity. Many business executives think of trust as a soft issue. Covey emphatically talks about the economics of trust. When there is low-trust in relationships, “we are paying a hidden low-trust tax right off the […]

Who We Trust and Why We Trust

Posted by John Todor on February 16th, 2007

Recent research out of the UK indicates online peer reviews are the most trusted source of information in choosing a holiday package.
This is consistent with evidence from sources like the Edelman Trust Barometer and Data Monitor’s research on trust in the marketplace yet it is a more generalize consumer behavior. Why? Because other customers’ values […]

Don’t Just Visit Calgary - Experience It!

Posted by John Todor on February 14th, 2007

Here’s recent addition to Expedia.com’s service that enhances the customer experience.
View your personal trip guide. Here’s information we think you’ll find helpful for your upcoming Calgary trip. Get maps, directions, weather forecast and find hotspots, attractions, and more. Don’t just visit Calgary, experience it!
The link pulled up a nicely formatted summary of my flights and […]

The Experience: Designed from the Ground Up

Posted by John Todor on February 12th, 2007

I recently had an opportunity to visit the new Alberta Children’s Hospital in Calgary, Canada and was very impressed.
 
It all started with an enlightened view of health care and healing. “The family-centered care concept is rooted in the idea that a collaborative partnership between patients, families and health-care professionals can result in a higher level […]