Selling to the Right Personality for Loyalty and High Lifetime Value
Posted by John Todor on December 21st, 2006Customers do not make all purchase decisions the same way. In fact, each customer has a split buying personality. One is inherently NOT loyal and can even be adversial towards vendors. The other seeks trusting, committed relationships and the “value†these relationships deliver. Which one do your business practices court?
The indifferent personality focuses on getting […]
