Here’s and interesting paper by my partner Bill Todor.
All too often companies have reacted to changing business conditions at the expense of employee relationships. The consequences are less committed, less engaged and less effective employees. The economic impact of the ensuing turnover and lost productivity is huge. But this is not the only financial consideration. […]
In an era of abundance and overwhelming choice, customer relationships, not products, are the most important source of competitive differentiation. Customers want trusting and close relationships because these types of human bonds reduce stress and help people adapt to a rapidly changing world. This is a surprise to many companies who find profitable customer relationships […]
Customers do not make all purchase decisions the same way. In fact, each customer has a split buying personality. One is inherently NOT loyal and can even be adversial towards vendors. The other seeks trusting, committed relationships and the “value†these relationships deliver. Which one do your business practices court?
The indifferent personality focuses on getting […]
I recently become on of the regular authors on a very informative blog called The Perfect Customer Experience. Here’s the link to my most recent post
http://contextrules.typepad.com/transformer/
I plan to actively post different material on both sites. To make it easy for you I will always let you know HERE that I have made a new post […]
I am pleased to announce that my new book, Addicted Customers: How to Get Them Hooked on Your Company, is now available at the following sites and should be in book stores soon.
www.AddictedCustomers.com
www.Amazon.com
www.BarnesandNoble.com
I hope you find the ideas in the book provocative and profitable.
On December 12, 2006, 1 pm EST, I will be putting on a teleseminar on The Secrets of Building Customer Equity. If you would like to attend as my guest go to www.AddictedCustomers.com/secrets/comp.html.
Use passcode AC629 to register.
Below is a press release that describes the teleseminar. Hope you can make it.
PLEASANT HILL, CA - December 5, […]
