Stamp-out Ignorage and Enhance the Customer Experience
Posted by John Todor on October 6th, 2006The futurist, Alvin Toffler defined ignorage as information or logic that was once true but because of change, is no longer so. Ignorage plays havoc with the customer experience, especially when the vendor perpetuates it. Given the rate of change these days, it is not a trivial issue.
I have a high opinion of the quality […]
