Kenneth Lersten – Understand the Buyer-Seller Relationship
Posted by John Todor on October 3rd, 2006After reviewing Addicted Customers, Ken Lersten of A.D. Edwards had the following to say:“Addicted Customers should be required reading in every marketing and employee training program. It provides valuable information and examples about the buyer-seller relationship. The customer or client relationship is a universal concern whether the product is tangible or intangible. John Todor clearly […]
