hen I asked Tom Darcy of IBM to review my book, Addicted Customers, I knew I was getting someone who was no stranger to customer-centric thinking. Moreover, he is someone who understands the challenges of overcoming “old think” to get innovating ideas into action. I have it from good authority that Tom was instrumental in making the highly successful 1 to 1 program at Whirlpool happen. This was when 1 to 1 programs were an idea and digital printing was an infant.
 
I was particularly pleased when Tom endorsed the book with these comments:

“John Todor delivers an insightful roadmap for identifying, developing and creating the ultimate in business relationships-Addicted Customers. We’ve been around initiatives such as CRM and 1:to:1 Marketing before. Now we have a knowledgeable guide to complete the journey. Bravo!”

Addicted Customers: How to Get Them Hooked on Your Company is now available as a printable eBook at www.AddictedCustomers.com/ebook and will be available from Amazon.com and other book purveyors in late October.

 

Posted by John Todor on Sunday, October 1st, 2006 at 5:27 am.