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Archive for October 1st, 2006

Thomas Darcy – Going Beyond CRM and 1 to 1

Posted by John Todor on October 1st, 2006

hen I asked Tom Darcy of IBM to review my book, Addicted Customers, I knew I was getting someone who was no stranger to customer-centric thinking. Moreover, he is someone who understands the challenges of overcoming “old think” to get innovating ideas into action. I have it from good authority that Tom was instrumental in […]