It is a well established fact that many new products fail. Most companies follow a “build it and they will come” strategy. This might work when you are selling a “new and improved” version of something for which people have an established need. However, that is not the case these days. If there is an […]
“If you only focus on your product, you will only create more features. If you focus on your customers, you will create more sales. This book connects the pieces you need to know about engaging customers in an era when they are in control.
Keep a notepad by your side. This book will inspire great ideas […]
The futurist, Alvin Toffler defined ignorage as information or logic that was once true but because of change, is no longer so. Ignorage plays havoc with the customer experience, especially when the vendor perpetuates it. Given the rate of change these days, it is not a trivial issue.
I have a high opinion of the quality […]
Dave Curran, CEO of Data Communiqué International was kind enough to review my new book. Here’s what he had to say:
 “Addicted Customers led me to water… and it made me drink. John Todor uses clear and persuasive writing to really cut through the cookie cutter business writing ‘how to’ clutter and captures the essence of […]
After reviewing Addicted Customers, Ken Lersten of A.D. Edwards had the following to say:“Addicted Customers should be required reading in every marketing and employee training program. It provides valuable information and examples about the buyer-seller relationship. The customer or client relationship is a universal concern whether the product is tangible or intangible. John Todor clearly […]
I am happy to announce the first book signing for Addicted Customers. I will be presenting at the upcoming IBM Information On Demand Conference in Anaheim, October 15-19th. My main presentation is entitled “The Psychology of the Customer Experience.” I am also taking part in two roundtable discussions.
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The good folks at IBM have set-up a […]
Ron Tonini, CEO of Picture Marketing, Inc. read a pre-publication version of Addicted Customers and responded with:
“How do you move customers from indifference about your brand to an engaged purchasing experience? John Todor provides us with straightforward and powerful answers that are simple to grasp and easy to put into action. Addicted Customers isn’t about […]
hen I asked Tom Darcy of IBM to review my book, Addicted Customers, I knew I was getting someone who was no stranger to customer-centric thinking. Moreover, he is someone who understands the challenges of overcoming “old think” to get innovating ideas into action. I have it from good authority that Tom was instrumental in […]
