Joe Beaulaurier of PRWeb really read Addicted Customers. Not only was he able to craft a statement that captures the book’s essence, he found edits that 3 copywriters missed. Thanks Joe.
“John Todor has taken complicated psychological concepts and made them easy to understand. Then he shows you how to take advantage of this new knowledge […]
Here’s what it says on the jacket cover.
How do you get customers hooked on your company?
The answer begins with the psychological principles
that underlie compelling customer experiences.
In an era of abundance and overwhelming choice, customer
relationships, not products, are the most important source of
competitive differentiation. The good news is that customers
really do want these types of bonds […]
It is interesting how the word spreads. Out of the blue I got a request from the editor of the UK magazine Customer Management to write an article about my forthcoming book. This was a pleasant surprise. First, it was unsolicited. Second, I haven’t done any business in the UK for some time.
My belief is […]
