Ignorage, Customer Relationships and Business Opportunities
Posted by John Todor on August 8th, 2006What do you call obsolete information or knowledge that people use to make decisions? Futurist Alvin Toffler calls it Ignorage. With rapid change and shifts in context, customers may believe they are making informed decisions, but in fact may be making decisions based on out-of-date information or faulty premises. In many cases, they may never […]
