Summary. Trust in business has plummeted and this creates new challenges for customer relationships. Suspicion and distrust are now pervasive so every business gets tarred by the same brush. They can’t just sit back. While most business leaders tacitly believe trust underlies customer relationships they don’t have a deliberate strategy to build this kind of […]
What do you call obsolete information or knowledge that people use to make decisions? Futurist Alvin Toffler calls it Ignorage. With rapid change and shifts in context, customers may believe they are making informed decisions, but in fact may be making decisions based on out-of-date information or faulty premises. In many cases, they may never […]
It has been my contention for some time that building customer relationships is a journey, not an event. Well here’s some remarkable evidence that show what happens when you put a systematic program into place.
Rastar Digital Marketing of Salt Lake City has been running a customer relationship management program for Toyota/Lexus dealers for a number […]
