The Experience in Experiential Marketing, CEM and the Customer Experience
Posted by John Todor on February 6th, 2006In a recent CRM-A (www.crmaassociation.org ) webinar, Paul Greenberg started his presentation with a statement to the following effect—“We all agree that products per se are no longer a source of competitive differentiation; the customer experience is the major source of competitive differentiation.â€Â
I agree with Paul’s position. However, I am concerned that many people who […]
