Neuromarketing versus Experiential Marketing
Posted by John Todor on February 3rd, 2006John Fleming (gmi.gallup.com) provided some interesting evidence relating brain activity to customer behavior. The brain activity patterns of engaged, unengaged and actively disengaged customers were found to be dramatically different. Engaged customers showed greater levels of activity in the orbitalfrontal cortex where emotion and cognition are integrated.Â
This is both good and bad news for those […]
