The Future of Marketing
Posted by John Todor on February 2nd, 2006A while back, Bob Stacey, the president of the Association for the Advancement of Relationship Marketing, asked me a provocative question. What is the future of marketing?
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I gave him two answers.
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The first is an area in which I am deeply involved—the need to switch from marketing products to enhancing the experiences customers have in the […]
